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Brand "Chi"

 

A NEW methodology to measure your 360° Brand Connection with customers

Physical Availability Index (PAI)

Mental Availability

Index (MAI)

  • 360° approach 

  • customer centric

  • measurable indicators

  • vs competition

  • limited budget!

Which chance have my potential customers to reach me?

  • What is my overall distribution?

  • Am I covering all the potential "touchpoints"?

  • Which chance have my customers to notice me?

  • How easily/ fast can my customers find me?

Which chance have my potential customers to consider me?

  • What is my brand presence in potential customers’ mind?

  • Does my brand "emotionally resonates" with customers?

  • Which is the Archetypal meaning of my brand?

  • Which are my "brand cues"?

  • Is my brand communication 360° consistent across the Mktg Mix?

Value Consistency Innovation for your Brand

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