Marketing Consultant & Lecturer
My mission is to create Value, Consistency & Innovation for the Brand
Elena Barbieri
Understand the "soul" of the brand, to create an emotional connection with your customer
The book (Italian version) contains case histories, methods and process to approach Marketing in a revolutionary way!
Approaching
The 12 Archetypes are simple, intuitive, cross-cultural and effective:
they capture the complexity of human (and brand) motivations.
Archetypal Branding allows to generate:
. Value in the customer relationship
. Consistency and effectivenss across the Mktg Mix
. Relevant and breakthrough Innovation
Understanding
Measuring
A new methodology for measuring your 360° Brand Energy:
. with limited budget
. combining shopper & consumer insights
. through measurable indicators
. vs competition
2 critical success Indicators:
. Physical Availability Index
. Mental Availability Index
​
Practising
From Marketing students..
Marketing Management Master, Consumer Behavior, Università Cattolica (Milano)
.. to Executive Training "on-the-job":
. Consumer Insights Process
. 360° effective Communication
. Archetypal Branding
Would you like to know more?
Value Consistency Innovation for your Brand